GENEL OTO TIC. VE SAN. A.S. started its commercial operations in 1954 with the wholesale and distribution of spare parts for passenger cars and commercial vehicles. For more than 70 years, our company has been delivering all types of original and aftermarket products used in the passenger car, light commercial and commercial vehicles group with a concept of continuity, quality, service, reliability and innovation, across 81 cities Turkey and several countries around the world with around 110 world-known brands, 125,000 up-to-date stocks and 6 branches. Our company aims to ensure customer satisfaction by meeting the requirements of our customers thanks to our wide range of products, and it also intends to deliver top quality and high standard products to our customers at the right prices, in the fastest and appropriate manner, bearing the value of time in mind.


To increase the profitability of our business partners with a primary focus on customer satisfaction. To contribute to the national economy by leading the development of the sector. To ensure the development of our employees with proper investments. To care about society and environment through social responsibility projects.


To be the leading brand in the Independent Aftermarket for Automotive Industry with the best range of products, affordability, availability and service quality.

As Genel Oto, we always offer the best service to our customers with our team of specialist staff and professional business approach.

Genel Oto focuses on "Sustainable Development" in all its processes regarding the Investments in Quality.

It is with this approach that we integrate our business processes and goals with the sustainable Quality principles and adopt the Principle for Total Quality Management.

Quality Policy 

Our quality policy as an information technology partner respectful of the ethical values, whom our customers can trust in critical business practices and respects ethical values;

  • To act in accordance with the corporate identity of the organization,
  • To comply with laws and regulations affecting our products and services,
  • To follow up the innovations and developments within the sector,
  • To comply with the requirements of the Quality Management System and ensure the continuous improvement of its effectiveness,
  • To use our resources efficiently with the active participation of our employees,
  • To ensure and increase sustainable customer satisfaction
  • To address and settle the customer complaints as soon as possible, within the framework of the principles of fairness, impartiality, confidentiality, easy accessibility, justness and awareness,
  • To achieve product and service quality and ensure sustainable improvement by understanding customer demands and complaints,